A popular radio station in Utah gave away colorful stickers printed with their logo. Having their sticker was the cool thing to do—and they were free. Put it on your car, the inside of your locker, or the front of your notebook, and you were advertising yourself as “cool.” You were also advertising the radio station, but at least you didn’t have to pay for it.
The radio station also has a truck that travels to diverse venues around the city, where they broadcast music, chat with people, help support various local causes, and gain exposure in the community. They usually have a table where you can buy T-shirts, hats and other merchandise—and pick up their free stickers.
Custom sticker printing is a great way to advertise your music product. People who like your brand will happily fasten the sticker on something they own. Whether you’re a band or a radio station, you want to get your name and logo out there. Exposure means listeners, and listeners mean income.
The first step is design. Don’t just put down the first thing you think of. Look at other designs and logos and see what catches your eye. What colors grab your attention? What shapes? Consider the type of paper you want. Don’t copy anyone’s designs, but use them for research. Then hire a designer to do the actual logo and sticker designs.
Make sure the designer knows the audience you are trying to reach. Express your ideas but respect his or her judgment and suggestions before making a final selection. Pick a few awesome designs, have them printed and get them out there—soon you’ll be known locally and beyond. Stick them on your own car and get your friends to use them. Give them out at fairs, at expos, and from your website, for even more exposure.
